David Cumming, CEO of Intelligent Earth and self-proclaimed “scientist” does not know what numerology is. Or perhaps he does, but is unable to identify it. To the lay person, it’s the occult-driven obsession with trying to find significance in numbers. To the sceptic, it’s a rash that comes and goes, at its peak when watching Deal or No Deal and best treated with a topical dose of statistics. To David Cumming, it’s a trap. A big hole in the ground with very steep walls, which he willingly threw himself into with the publication of his summary of the ‘God Equation’. This rather poorly written and overly drawn-out exegesis of unrelated numbers gets off to a bad start after the above equation is presented, followed by two paragraphs of Mr. Cumming referencing himself in the third person. TK knows this is silly, and despite being a brilliant, charming and terrifically sexy individual (whom in many ways is the central protagonist of the greatest story never told), will not succumb to employing such a conceited writing device. Beyond this, Cumming begins his derivation.